Yasser Alobaidan
CEO - Balady, NHC Innovation
Saudi Arabia
An accomplished governance and digital transformation leader at the National Housing Company (NHCI), spearheading initiatives that integrate technology, policy, and municipal services across the Kingdom.
Under the leadership of CEO Eng. Yasser Al-Obaidan, NHCI is pioneering the national smart city agenda, building the Balady Super App and AI-driven Digital Twin platforms aligned with Saudi Vision 2030.
Committed to enabling sustainable urban innovation, improving citizen experience, and fostering cross-sector collaboration through data, design, and advanced technology ecosystems.